The Colour of Tomorrow
Experience innovation, vibrancy and warmth in your home.
THE COLOUR OF TOMORROW
“The Colour of Tomorrow” has the hues of optimism, the vibrancy of ambition, the textures of togetherness, all in the palette of hope.
It takes a different kind of company to express this colour. A company that truly understands the many shades and facets of its customers. A company that is one of the largest paint companies in the world, but is most excited about partnering every customer in their journey of décor. A company that believes in constantly innovating and that focuses on local culture and nuances, rather than a one-size-fits-all approach.
A company not content to sit on its laurels. A company that is looking to the future with excitement. A company like Asian Paints. As Arabia paints a more prosperous tomorrow, we are proud to fill in the colours.
TREND STORIES 2019
As Arabia forges a new path to a more prosperous future with hues of optimism and vibrancy of ambition, bonded by the togetherness of a shared heritage and tradition; the time is right for new inspirations that will fill out the colours of tomorrow’s décor in homes and commercial spaces across the region. Inspired by the four design directions- Reality, Collective, Fantasy and Self, here’s presenting to you the trend stories for 2019.
This trend is about me time, wellness and self-care which are the modern lifestyle practices we adopt to counter our hectic and complex lives. In Origin, we explore a perfect space of calm and restoration. We take time to appreciate simple comforts, reduce noise and immerse ourselves in a soothing environment.
Technology focused on wellbeing lives in aesthetic harmony with the home, while elegant plants and foliage calm and connect us with the natural world
Designed to sooth and restore, the Origin palette is a collection of comforting natural hues slightly muted to create the most relaxing of environments.
Pride is inspired by tradition and legacy, both of the past and in the creation of the future. In Pride, concern for the environment and sustainable values inspire a new generation of creatives to produce respectful yet fresh interpretations of traditional design.
The dynamic Pride palette can be used in many ways, from classical to contemporary. The most vibrant, warm hues of Pride can bring a joyful zing to a feature wall.
Engineered to perfection, Newtopia is a vision of a bright, clean future.
Technology supports us through smart homes and enhances society with innovative solutions for everything from product design to wellness and food production. Crisp minimalism allows this precise
beauty to shine through. The interplay of a gloss and matte texture, or how colour alters in light and shade are signature elements of Newtopia, a carefully considered and minimalist space of the future.
In this dreamlike story we can create the perfect image; filtered and augmented to bring a magical mood to life. The transforming effects of light and colour create new visual possibilities, and the line between fantasy and reality blurs. Here, there is no limit to our own creativity.
Optimism, transformation and endless possibilities inspired the Dream palette. The colour gradients of a light filled prism are captured in the center of the collection.
INTRODUCING RAW MELON 9399
We at Asian Paints Berger are excited to reveal “Raw Melon 9399” as The Colour of Tomorrow 2019. With a beautiful harmony of softness and vibrancy, Raw Melon encapsulates the mood of the year. The cocooning warmth of its base tone is uplifted with a fresh, almost fruity clarity. This optimistic and calming hue is sure to bring life to your home.
- Find out which of these themes suit your personality the most. Answer a few questions to find out!
COLLATERALS FOR DOWNLOAD
Trend Look Book
With a story and colour palette for every mood, The Colour of Tomorrow explores what it is to be human. Unique, inspiring, aspirational and imaginative, each trend is a perfect expression of one aspect of ourselves.
Trend Fan Deck
Inspired by the four colour stories, we celebrate a curated selection of neutrals balanced perfectly between warm and cool. Here’s presenting the colour palette for 2019.
The natural harmony found in contrasts inspired our four design directions for this year- Origin, Pride, Newtopia and Dream. Here is a sneak peak of the four stories and their colour palettes.
Choose from over 1800 original hues.