Case Study – Jumeirah Island
About the Project
Jumeirah Island is a development of villa clusters, nestled in an artificial lake near Dubai Marina, just off Sheikh Zayed Road in Dubai. A total of 50 clusters, every cluster has 16 villas, each complete with its own swimming pool. Asian Paints Berger was brought on board to carry out the exterior and interior painting work for the entire villa development.
Berger PVA Primer, Berger Stucco, Berger Super Flat Emulsion were the products chosen for their superior features and exceptional good looks.
Jumeirah Island is a high-end housing development where aesthetics and performance are both extremely important. The project had to have a distinct look, and the exterior and interior paint finishes were an important part of creating its appeal. The client’s specifications were very precise with regard to colour and finish, and our challenge was to deliver the vision that was born out of the planning stage. The Asian Paints Berger team offered several options before finalizing the look.
Working with our signature textured exterior products like Weathercoat Vintage and Weathercoat Stoneshield required great skill and expertise, especially with regard to delivering the exact colours. For instance, Weathercoat Stoneshield is a unique product incorporating stone chips, and can only be applied by specialist painters. Creating the special effects of the Vintage finish also required skilled knowledge.
With multiple complex products involved, careful project management was essential for ensuring that the correct paint systems were used.
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