About Asian Paints Berger [QATAR]
Painting the World Since 1760
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s third largest paint company, with a turnover of Rs 168.43 billion. We operate in 15 countries and has 27 manufacturing facilities in the world, servicing consumers in over 65 countries.
The company has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use.
“To be the fore runner of inspiring décor and to actively empower customers to create their dream homes.”
Asian Paints Berger has a strong manufacturing base in the Middle East, with dedicated plants in Dubai, Sohar, and Bahrain. These fully automated units create our range of Middle East specific products. They are equipped with aseptic processing areas, computerised dosing stations to create finely calibrated formulations, R & D centres that incubate innovative paint technologies, and automated loading bays to respond to orders in an agile fashion.
Our team thrives on a culture of inclusivity, and we lay emphasis on collaboration. Our folks have a strong sense of ownership and revel in the open and interactive work culture. Innovation and invention are of prime importance in any organisation and in our industry, doubly so. Performance and agility are highly valued at Asian Paints Berger. Diversity is cherished and nourished, as we believe our people’s unique perspectives can add strength and creativity to the Asian Paints Berger offering.
Continuous learning is the key to the growth of the individual and the organisation. Training forms an important part of the experience at Asian Paints Berger – leadership qualities are reinforced, and competencies are upgraded. We also regularly recruit new and emerging talents from top institutes.
FOCUSING ON CUSTOMERS
Being closer to our customers means many things. It means being present in locations where they can reach us. It means working closely with them to understand their needs. It means getting closer to their hearts with focused products. It means listening to their queries and issues and responding accordingly.
We are expanding our retail presence in the GCC market so that we can be where our customers are. At our stores, we provide our customers with a smart interface - Colour World. This tinting technology within the retail store helps us provide them with a choice of innumerable shades.
Our range of topcoats, undercoats, designer finishes, and kid-specific products are testament to our commitment to giving our customers the best choices. Our products are tailored to meet Middle Eastern climate challenges.
Driven by Research
Asian Paints Berger's success lies in its unrelenting R & D and its association with international professional bodies. We access the latest worldwide trends through our network of Technology Centres around the globe. As a result of these persistent efforts, Asian Paints Berger's product range is designed to be weatherproof, acting as an effective means of protection against the various destructive and corrosive elements of nature.
Our R & D plays many roles:
- It supports manufacturing in process cycle time reduction and enhances productivity.
- Solves environmental issues by minimising waste generation and through recycling.
- Supports marketing with technical tools/USPs to sell new products.
- Assists the Materials department by discovering raw material alternatives, so that they can negotiate better with vendors or, have the flexibility to find new suppliers.
Certified Quality Approvals
Asian Paints Berger is strongly committed to quality, and our operations in the Middle East are ISO 9001 and ISO 14001 certified.
Besides being backed by various international third party certificates like Taywood Engineering (Australia), Geoscience Laboratories (USA) and PRA (UK), Asian Paints Berger has also obtained approvals from leading companies in the Middle East such as BAPCO, SABIC, ARAMCO, PDO, JSRS etc. to ensure that only the best products reach customers.
The group has a strong presence in five regions of the world, including Middle East, South Asia, South East Asia and South Pacific, through its five corporate brands – Asian Paints Berger, Asian Paints, SCIB Paints, Apco Coatings, Taubmans, and Kadisco.
ASIAN PAINTS BERGER OPERATES AS:
Our Group Companies
It is a subsidiary of Asian Paints in the South Pacific islands. Asian Paints operates in Fiji, Tonga, Solomon Islands and Vanuatu under the brand name of ApcoCoatings. Find out more here.
Founded in 1979, SCIB Paints is today a reputed name and ranks amongst the top five paint companies in Egypt. SCIB Paints became a part of the Asian Paints group in August, 2002. Find out more here.
Since its foundation in 1942, Asian Paints has come a long way and is now India’s largest and Asia’s third largest paint company, with a turnover of Rs. 170 billion. Asian Paints operates in 15 countries and has 27 manufacturing facilities in the world, servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, pioneering new concepts like Colour World, Home Solutions, Colour Next, and Kids’ World in India. Find out more here.
PPG Asian Paints, (earlier known as Asian PPG Industries Pvt Ltd.), established in March 1997, is a 50:50 joint venture between Asian Paints Limited and PPG Industries, Inc., USA. It was formed with the objective of providing solutions to the paint requirements of Indian automobile manufacturers. The joint venture brought together two leading companies with strengths in technology, manufacturing and customer insight. Find out more here.
Asian Paints PPG (AP PPG), the second 50:50 joint venture with PPG Industries, Inc., USA was formed in 2012. This joint venture caters to the market for protective coatings, floor coatings, road marking paints and powder coatings. Find out more here.
Taubmans Paints Fiji, the fourth largest paint company in Fiji, became a part of the Asian Paints family in September, 2003. Taubmans Paints is the dominant player in the project sales segment in the country and is a leader in the neighbouring Samoa Islands. It has two manufacturing facilities, one in Suva (Fiji) and the other in Samoa.
As part of strategic initiative in the direction of home improvement and décor, Asian Paints identified the modern kitchen space as a key opportunity to be explored in synergy with its existing line of decorative paints business in India. In August 2013, Asian Paints acquired a 51% stake in the Sleek Group, which is a major player in the organised modern kitchen space with a pan-India presence. The company is engaged in manufacturing, selling and distributing modular kitchens as well as kitchen components including wire baskets, cabinets, appliances, accessories, etc. Find out more here.
As part of our continued efforts to partner people in creating beautiful homes, we present Ess Ess Bath Fittings and Accessories by Asian Paints - a smart and intriguing world of ergonomic and innovative bath concepts. Expect nothing but the best because Ess Ess, the bath fittings and accessories expert, is now a part of the Asian Paints family. From delicately crafted faucets to luxurious showers, and engineered-to-perfection accessories - every product in the range has been designed to impress. Find out more here.
In February 2015, Kadisco, one of the leading paint companies in Ethiopia became part of the Asian Paints group. Kadisco is engaged in the manufacture and sales of decorative paints, industrial paints, automotive paints, other coatings and adhesives in Ethiopia. Find out more here.
In 2016, Asian paints acquired Causeway Paints in Sri Lanka. Find out more here.
Asian Paints Berger is committed to sustainable development with minimal impact on the environment. The first step towards achieving this is waste minimisation and conservation of resources. We focus on the 3 R’s – Reduce, Reuse and Recycle. This has helped us minimise material losses in the last few years.
Our paint plants are moving towards generating zero industrial effluence and zero hazardous solid waste, and consuming zero virgin paper. We’ve upgraded our effluence treatment facilities, installed reverse osmosis plants, and instituted appropriate recycling and reuse schemes. These efforts go a long way in helping us achieve our aim for Zero Waste. Our emulsion manufacturing facility has achieved 'zero waste' status.
We constantly streamline and innovate with our processes. For instance, we produce large batch sizes through our dealer tinting systems – this helps us achieve substantial savings in resources deployed. We’ve created bulk storage facilities for monomers in order to reduce wastage. We’ve switched to cleaner fuels such as natural gas, while our solvent recovery plants have helped our solvent disposal reach the Zero Waste state. We’ve also improved our incinerating systems and implemented reverse osmosis.
We prioritise the health and safety of our employees, our service partners, the communities near us, and our customers. We do this by implementing ‘safe design’ at every step of the process and creating a culture of safety in the organisation. Our products and processes have been re-engineered to be green and environmentally friendly.
Our safety mantra is three-fold: zero accidents, zero occupational illnesses, and zero incidents of property damage.
Water scarcity is a real and pressing concern all over the world and conservation is at the heart of everything we do.
We lay strict emphasis on statutory compliances. In fact, our products go beyond the prescribed standards and offer best-in-class features. Our performance is published to our stakeholders on an annual basis. Our materials are sourced from responsible vendors that comply with child labour laws and statutory regulations.
1995State-of-the-art paint manufacturing plant established in Dubai. With this, the operations were shifted from Asian Paints Berger's earlier base in Sharjah.
2000Berger (now Asian Paints Berger) begins operations in Oman.
2003Berger’s (now Asian Paints Berger) operations in Bahrain, Qatar, Oman and UAE taken over by industry leader, Asian Paints.
2014A state-of-the-art paint manufacturing unit opened in Sohar, Oman.
2019Launch of new corporate brand Asian Paints Berger.
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